This can vary from 1.5 to 3.3 cents per point. In rare circumstances, points transfers are not allowed at all. Southwest has always charged a fee (1 cent per point) to transfer points from one account to another. Not bad! The value of Southwest points vary. How Do I Transfer Travel Funds to Rapid Rewards Points? Purchases of 5,000 – 60,000 points cost 2.75 cents each. I calculate it by dividing a given fare price in cash by the number of points it costs. Purchases of 2,000-4,500 points cost 3 cents each, and purchases of 5,000-60,000 points cost 2.75 cents each. Southwest just launched a new buy-points promotion which can get you up to 70% bonus points. How much do Southwest points cost? Costs to transfer points to another Member must be paid for with a credit card, and transfers can be made through Southwest.com . Wanna Get Away (Southwest’s cheapest fare) award flight bookings cost roughly 76 points per dollar. The price of Southwest points depends on how many points you’re purchasing as well as whether or not there are any current promotions. I don't recommend transferring points unless you just need a few, in order to purchase a particular fare. This is a tiered offer, with bonuses starting at 60% when you purchase a minimum of 3,000 points and grows based on the number of points you buy. The price of Southwest points varies depending on how many you are buying at once. But we could have done it for even less had we avoided purchasing points. This means each Southwest point is in theory worth ~1.32 cents ($1 / 76 Southwest points) towards Southwest’s cheap Wanna Get Away flights. This is great and one of the many reasons that diehard loyalists love Southwest: No hidden fees, and you can even … Rapid Rewards members will now have the option to convert Travel Funds into Rapid Rewards points at a rate of 1.28 cents per point through Dec. 15, 2020. The fee to transfer points is 1 cent per point, and that eats up about half of their value. If you booked a $200 flight, then switched to a different flight later on that cost $193, you now have a $7 travel fund from Southwest. Normally, buying between 2,000 and 4,000 points will cost 3 cents a point. Rapid Rewards Points can be transferred in blocks of 1,000 during promotional periods (and 500 points at all other times) with a minimum transfer amount of 2,000 points and a daily maximum of 60,000 points. Transferring Southwest Rapid Rewards Points. Possibly the best news from Southwest’s customer update is that it is also allowing these select travel funds, created or set to expire between March 1 and September 7, 2020, to be converted into Rapid Rewards points at the same rate that you would be able to purchase a ticket with points today. They utilize a 3rd party company (points.com) to manage the points sale and transfer function. 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